A hospitality technology startup approached Aperion Tech with a challenge: their newly launched website was struggling with visibility and traffic. Despite having a user-friendly website and valuable offerings, they had no organic visitors and were not generating any leads.
Our goal was to establish their online presence, increase website traffic, and convert that traffic into high-quality leads.
Objectives
Increase Website Traffic
Establish a consistent flow of organic traffic by optimizing the website for relevant and high-intent keywords.
Enhance Online Visibility
Improve search engine rankings to ensure the client’s website is easily discoverable by their target audience.
Generate Quality Leads
Drive conversions by attracting high-quality visitors who are likely to engage with the client’s services.
Establish Industry Authority
Position the client as a credible and reliable player in the hospitality tech niche through SEO best practices.
Strategy & Approach
Website Audit
Conducted a technical SEO audit to identify and fix issues like slow page load times, broken links, and crawl errors.
Keyword Research
Identified high-intent keywords relevant to the client’s target audience, focusing on terms related to hospitality technology solutions.
Content Optimization
Revamped existing content and created fresh, high-quality blog posts and landing pages optimized for search engines.
On-Page SEO
Optimized meta titles, descriptions, headers, and internal linking to enhance keyword relevance and improve click-through rates.
Off-Page SEO
Built high-authority backlinks through guest blogging, industry partnerships, and press releases.
Analytics & Reporting
Regularly tracked performance using tools like Google Analytics and Search Console to refine strategies and address gaps.
Results
From zero organic visitors to an average of 3,000 monthly visitors.
The website began generating an average of 5 high-quality leads per month, which the client converted into valuable business opportunities.
Ranked on the first page of Google for 20+ high-intent keywords related to hospitality technology.
Aperion Tech transformed our online presence from non-existent to thriving. Their SEO expertise not only brought traffic to our website but also helped us acquire leads that contributed directly to our business growth.
Hospitality Tech Start Up
Founder & CEO
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