A physiotherapy clinic approached Aperion Tech to improve their online visibility and attract more patients from local searches. Despite having a Google Business Profile and a basic website, their online presence was weak, and they were not getting consistent inquiries or clinic visits.
Our mission was to drive more local traffic, enhance their visibility in local search results, and increase footfall to their clinic.
Objectives
Boost Local Search Visibility
Improve rankings for key local search terms related to physiotherapy services.
Increase Clinic Visits
Attract more patients from the clinic’s target service area through local search optimization.
Drive Online Engagement
Generate more inquiries and appointment bookings through the website and Google Business Profile.
Enhance Reputation Management
Build trust and credibility through positive online reviews and optimized profiles.
Strategy & Approach
Local SEO Optimization
Optimized the clinic’s Google Business Profile with accurate information, engaging descriptions, high-quality images, and targeted keywords.
Keyword Targeting
Focused on high-intent local keywords such as “best physiotherapist near me,” “sports injury rehab in [city],” and “ACL recovery physiotherapy.
On-Page SEO
Added location-specific keywords to the website’s meta titles, descriptions, and headers.
Content Marketing
Published blogs addressing common physiotherapy concerns, such as “How to Recover Quickly from an ACL Injury” or “5 Benefits of Sports Physiotherapy.”
Online Reputation Management
Encouraged satisfied patients to leave positive reviews on Google and other healthcare platforms and responded promptly to reviews.
Backlink Building
Built local backlinks through partnerships with gyms, wellness centers, and local directories to increase domain authority.
Results
Local searches resulted in a 70% increase in clinic visits, as reported by the client.
Ranked on the first page of Google for 15+ location-specific keywords, driving consistent traffic and inquiries.
The clinic received an average of 10 new inquiries per month via their website and Google Business Profile.
Aperion Tech’s local SEO expertise brought more patients to our clinic than we ever imagined. Their focus on local search optimization made a tangible difference in our visibility and reputation. Highly recommend them!
Physiotherapist
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