A software development company specializing in custom software and SaaS solutions approached Aperion Tech to increase their online visibility and generate more qualified leads. Despite offering high-value services, their website lacked organic traffic and failed to attract potential clients.
Our objective was to establish their authority in the software development industry, increase organic traffic, and drive high-quality inquiries for their services.
Increase website visits by targeting relevant and high-intent keywords in the software development domain.
Position the client as a trusted expert in software development through optimized content and backlinks.
Attract inquiries from businesses looking for custom software and SaaS solutions.
Improve rankings for global and regional keywords to cater to both local and international clients.
Identified high-volume, high-intent keywords such as “custom software development services,” “SaaS development company,” and “enterprise app development.”
Created in-depth blogs, case studies, and whitepapers addressing industry pain points, such as “How to Choose the Right Software Development Partner” and “Top Benefits of SaaS Solutions for Enterprises.”
Improved meta titles, descriptions, internal linking, and technical SEO elements like site speed and mobile responsiveness. Structured the website to enhance user experience and encourage conversions.
Secured high-quality backlinks through collaborations with tech blogs, guest posts, and industry directories.
Monitored performance using Google Analytics and Search Console to refine strategies and address gaps in real-time.
Achieved a 150% increase in organic traffic, with the website attracting over 5,000 monthly visitors by the end of the campaign.
Generated an average of 8 qualified leads per month, with inquiries from SMBs and enterprise clients seeking software solutions.
Successfully attracted international clients, with 40% of traffic coming from regions like North America, Europe, and Asia.
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